Sydney, March 17 - Today, Tinder, the world’s most popular dating app, is rolling out a new Relationship Types feature in addition to the previously- introduced Relationship Goals to support authentic and honest connections. Tinders’ daters have changed the state-of-the-date by tossing out timelines, goals of the white picket fence and endless self-imposed pressure of commitment-laden labels.
Members are showing how much they value being intentional, authentic and honest with the types of information they include in their Tinder profiles. This authentic approach to dating today has also opened them up to possibilities of new types of relationships with new features on Tinder supporting them in finding someone who matches up with their vibe:
“The term ‘commitment’ is not one-size-fits-all for this new generation. They’re exploring a range of possibilities — from monogamy to situationships to friendship - and it’s really important for them to be open and transparent about what they’re looking for. We’re making it easy for them to do this with features like Relationship Types and Relationship Goals,” said Kyle Miller, VP of Product at Tinder. “In the past three months, the majority of Tinder members have added Relationship Goals to their profile4, becoming the most popular type of profile info based on adoption.”
*Available in US, UK, AUS, BRA, FRA, NL, IND, TWN, ITL, ESP, THA, SWE, DEU, MEX, CAN
1 A study of 4,000 18-25 year old actively dating singles conducted in the US (1000), UK (1000), Australia (1000) and Canada (1000) during the period 21st Jan 2023 to 7th Feb 2023 conducted by OnePoll on behalf of Tinder
2 Tinder AU platform data, March 2023
3 % of members who have selected “long term” or “long term, open to short” as their Relationship Goal
4 Tinder platform data, Feb 2023.
NOTES TO EDITORS
Launched in 2012, Tinder is the world’s most popular app for meeting new people and has been downloaded more than 530 million times. The app is available in 190 countries and 45+ languages. More than half of all members are 18-25 years old. In 2022, Tinder was named one of the World’s Most Innovative Companies by Fast Company.