SYDNEY, JANUARY 3, 2023 - Dating Sunday marks one of the busiest days of the dating calendar year with 10% more singletons on Tinder than usual, 35% higher Swipe activity and over 30% more matches than on a regular day1. Singletons that are full of new year resolutions jump onto Tinder in the hopes of meeting their match. Tinder has revealed that during the month of January, Sundays are the most popular days for members to edit their bios and add new photos2. In fact, in January 2022 Dating Sunday saw 12 Tinder bios per second being edited and 25 new photos added every second2, on average across the globe.
To make it easier than ever for daters to put their best foot forward on the first big date of the year, Tinder is rolling out Relationship Goals, a new profile feature that lets members signal what they’re looking for. Whether they’re down for new friends, here for a fling, or want to cuff it, members now have more control over who they connect with by having more insight into a potential match's intentions.
It’s no secret that today’s new generation of daters are changing the dating rules. Tinder’s 2022 Year in Swipe showed that singles are looking for loyalty, open-mindedness, and respect in a match, and embracing casual - yet clearly defined - situationships as the default relationship status. Recent testing of the feature in select markets showed that more than 50%3 of members have added Relationship Goals on their profiles - transparency is definitely hot.
How Relationship Goals Works:
Relationship Goals is now available to all members in Australia.
Get Ready With Me Tinder Edition
To support Aussie members’ new year, new me energy, Tinder has also partnered with certified dating and life coach, and human behavioural expert, Samantha Jayne to share her #GRWM-style rituals for your Tinder bios and top dating tips. From matching with more intention and flexing your conversational muscles, Samantha is sharing her tips on how to pep up your profile and set your dating “A” game before the busiest dating day of the calendar year.
Tinder is also making it even easier to share more about yourself with heaps of new tags to add to your profile, including your family plans, love style, drinking and sleeping habits, dietary preferences and more.
Dating and relationships expert Samantha Jayne, who has worked in the field for over 15 years, said: “The start of a new year is always such an exciting time, with singles ready and raring to make 2023 better than ever. Dating Sunday is the perfect time for Aussies to really set new intentions for dating in the year ahead. It’s important for daters to set themselves up for success, as some people underestimate the power of a great profile – and I’m pleased to be working with Tinder to share what I’ve loved and learnt over the past decade.”
Tinder Australia spokesperson, Kirsty Dunn said: “With the new year almost here, Tinder is encouraging members to shake things up a bit and take on these tips to refresh bios, review passions and interests, and revamp profile photos! As we saw in this year’s Year in Swipe report, Aussies are becoming increasingly transparent in setting their intentions upfront. So what better way, and time, to start your new year of dating than getting your profile fit and ready and jumping onto Tinder for Dating Sunday. Everyone is online and active after the holidays, and armed with new resolutions and open to the opportunities. Relationship Goals gives members more control over their interactions and allows them to match with more intention, without missing out on a connection they wouldn’t have made anywhere else.”
Samantha’s Tips: The Guide To Online Dating Success to Get More Matches this Dating Sunday
Your online dating profile needs to represent you in the best possible light, just like if you are selling a property you take nice photos, clean it, style it, paint it, make it look its best and have a summary of benefits that captivate a potential buyer. Your dating profile needs to be the same. Be your best version and captivate your potential dates. So here are a few tips to help you create an incredible online dating profile that gets results!
1. Bio perfection
2. A picture says a thousand words
3. Photo safety and verification
4. Match with more intention
5. Don’t focus on all the things you don’t want in your bio
6. Ask engaging questions
7. Don’t be a penpal. Get to a date
8. Know that everyone is different
9. Be safe
10. Report inappropriate behaviour